Folly Shirt | Liberty of London Print Capel Grey

The Folly Shirt is a staple piece in a Liberty of London floral print. This button-down has a relaxed, oversized shape that can be tucked in or worn loose for versatile styling options. With its distinct lack of collar, it adds a touch of modernity to any outfit.

Emma Rothkopf was established in 2019 with a commitment to seasonless, small-batch clothing defined by timeless design, natural materials, and an intimate sense of place. Each garment is crafted with care using natural, organic, and deadstock fibers, designed to be long-lasting additions to any wardrobe. Rooted in the duality of landscapes—between the wide expanse of the Mountain West and the rhythm of city life. The brand blends functionality with understated elegance and reflects a considered balance of vintage influence, modern utility, and personal history. Emma’s design approach is shaped by her own experiences: the vintage silhouettes of her mother’s 1960s and 1970s clothing, the ease of clothes worn during her collegiate soccer years, and the legacy of her great grandfather’s denim and underwear shop on the Lower East Side of New York. Now based in Los Angeles, the brand continues to evolve. Drawing from new surroundings, memories, and a belief that clothing should move with us, ground us, and tell our story.